The NGK seminar has become an ear marked event in DSL’s calendar of events. DSL strives to give what is called
‘The Best’ to its customers and the NGK seminars held recently were also of that same purview. The participants were educated on the importance of using a quality product that would prolong engine life and fuel economy and at the same time result more power and performance. The technical know-how was an important aspect of the programme.
Having identified the need for awareness and training to its extended arm ; the mechanics, dealers and 2Wheel distributors, Douglas and Sons (Pvt) Ltd held full day seminars in the areas of Polonnaruwa, Anuradhapura and Kurunegala on 21st, 22nd and 23rd October 2011 respectively to help enhance their knowledge in the best selling No. 01 brand. Approximately 465 individuals were in attendance.
The presentations were made by Mr. Hisataka Sato – Managing Director, NGK Spark Plug and Mr. Pervez Malik – Sales Manager, NGK Spark Plug. These seminars gave the participants an opportunity to have one to one meeting with DSL’s principal supplier, further strengthening their loyalty towards the brand while building in them the confidence to more aggressively promote NGK Spark Plugs in their respective areas.