There’s more scope for serving the esteemed customers of Schaeffler, by not only offering quality products, but also by providing medical health check-up services.
Recognizing that most of these people rarely have any sincere medical check-ups until the advent of a serious issue, Schaeffler India Automotive Aftermarket has organized 39 medical campaigns for garage staff along with dealers since 2012. These have taken place at various locations around India serving more than 2,680 potential customers. Schaeffler customers have been delighted with the services provided and have conveyed their high regard for this socially responsible initiative.
Douglas & Sons (Pvt.) Ltd., ( DSL ), the pioneer in the Auto Industry in Sri Lanka together with Schaeffler organized this first Medical Camp for Mechanics / Garage Staff & Retailers on 22nd May 2013 at Alaka Mandawa Banquet Hall, Kirillawala.
DSL was glad to organize such an event with Schaeffler with a view to give paramount attention to the well being of its network of dealers and mechanics who serve as the long arm of DSL. This was the first ever event of its kind in the Sri Lanka Auto Industry, planned and initiated under the guidance of Mr. Saroj Perera, Chairman/Managing Director of Douglas & Sons ( Pvt ) Ltd.,, thus once again placing DSL in the forefront in the Automotive Industry. This event was graced by the participation of Mr. Joydeep Roy, President – Automotive, Schaeffler India, Mr. Siva Arvinth, General Manager – Sales / Operations, Schaeffler India Automotive Aftermarket, Mr. Seetha Rama Rao, Deputy Manger – Marketing & Mr. Vasantha Kumar, Head Product Management.
The main objective of the medical campaign was to build an emotional bond with our customers, which leads to brand preference and brand loyalty. The Schaeffler brands are unique and this makes them feel good.
The Schaeffler customer medical visits were organized with well established hospitals/health care centres locally to provide services like ECG, bone density test, vision test, blood sugar test, blood group (most of the workshop staff do not know their blood group) and blood pressure check up, functioning of respiratory system along with general clinical examination and Tetanus Taxied Vaccination (TT injection). Reports were handed over to the customers for further analysis if required.
During the free time while having the check-up, customers got the opportunity to better un-derstand the organization, plant and manufacturing facilities by watching a video that included the current product range along with information on newly launched products.
This helped to interact with customers and develop their understanding of LuK product range, technology and quality through technical experts from LuK – India, along with advice on how to handle the products properly.
Schaeffler India AAM plans to organize similar activities in five locations across Sri-Lanka in 2013.